Cross-media Promotion

POSTED IN Inspiration, Video, Visualization October 20, 2009

Here’s a nice example of cross-media promotion of SONY BRAVIA called “Colour Tokyo”:







Some more information can be found here.


2 COMMENTS

  1. Ian says:

    This is really well-executed, and the components of the building are really intriguing. That said, the connection back to Bravia is a little ephemeral, and smacks a little of novelty (as do so many things of this nature).

    Since the core functionality is really driven by a hexidecimal value transmitted to the building – easily enough implemented – it would be interesting to allow people to do the same thing from a mobile or location-served app that can read images from a user’s device.

  2. [...] Veering away from the stalker meme implicit in the last paragraph, I offer up a nugget from the past summer, courtesy of ka-d.net: [...]

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