Here’s a nice example of cross-media promotion of SONY BRAVIA called “Colour Tokyo”:
Some more information can be found here.
October 20th, 2009
Cross-media Promotion
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[...] Veering away from the stalker meme implicit in the last paragraph, I offer up a nugget from the past summer, courtesy of ka-d.net: [...]
October 27, 2009 @ 9:16 pmRSS feed for comments on this post. TrackBack URI
This is really well-executed, and the components of the building are really intriguing. That said, the connection back to Bravia is a little ephemeral, and smacks a little of novelty (as do so many things of this nature).
Since the core functionality is really driven by a hexidecimal value transmitted to the building – easily enough implemented – it would be interesting to allow people to do the same thing from a mobile or location-served app that can read images from a user’s device.
October 22, 2009 @ 3:02 pm